How does capitalism change in the age of big data and the data superstars like Amazon? To answer that we have a guest that is the author of a book called “Big Data” and who just recently published a book called “Reinventing Capitalism in the Age of Big Data”. Viktor Mayer-Schönberger is the Professor of Internet Governance and Regulation at Oxford. His research focuses on the role of information in a networked economy. Earlier he spent ten years on the faculty of Harvard’s Kennedy School of Government. We talked about his new book and the concept of data-rich markets.